{"id":10129,"date":"2025-10-20T18:19:34","date_gmt":"2025-10-20T16:19:34","guid":{"rendered":"https:\/\/www.beatrizpascual.com\/?p=10129"},"modified":"2025-10-20T19:09:04","modified_gmt":"2025-10-20T17:09:04","slug":"hand-painted-fans-corporate-gifts","status":"publish","type":"post","link":"https:\/\/www.beatrizpascual.com\/en\/abanicos-pintados-a-mano-regalos-corporativos\/","title":{"rendered":"Hand-painted fans: institutional gift for the Defense Staff (CAOC TJ)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Sometimes the most enriching projects come in the most unexpected ways. <\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">My studio is usually filled with papers, color swatches, and digital files, but my latest project brought a literal breath of fresh air. The commission? To create a series of hand-painted fans for a top-level institution: the <strong>Spanish Defense General Staff<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">It was an honor to carry out this institutional commission for the <strong>CAOC TJ<\/strong> <strong>(Combined Air Operations Centre Torrej\u00f3n)<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"1304\" src=\"https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/Abanico-pintado-a-mano-4-Beatriz-Pascual-Studio.webp\" alt=\"Hand-painted fans with floral motifs\" class=\"wp-image-10151\" style=\"width:435px;height:auto\" srcset=\"https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/Abanico-pintado-a-mano-4-Beatriz-Pascual-Studio.webp 1200w, https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/Abanico-pintado-a-mano-4-Beatriz-Pascual-Studio-276x300.webp 276w, https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/Abanico-pintado-a-mano-4-Beatriz-Pascual-Studio-942x1024.webp 942w, https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/Abanico-pintado-a-mano-4-Beatriz-Pascual-Studio-768x835.webp 768w, https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/Abanico-pintado-a-mano-4-Beatriz-Pascual-Studio-11x12.webp 11w, https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/Abanico-pintado-a-mano-4-Beatriz-Pascual-Studio-600x652.webp 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph translation-block\"><strong>In this case study \u2705, I'll walk you through the entire process,<\/strong> from the challenge of painting on a unique medium to the selection of the final packaging, all to create an institutional gift that communicates elegance and art.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">When craftsmanship meets illustration<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Few things make me as excited as seeing how an idea takes shape in a real object, especially when it is a commission made with care, dedication and a special purpose.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">The goal was to create a series of <strong>hand-painted fans<\/strong> to serve as a <strong>representative institutional gift<\/strong>, capable of conveying the institution's elegance and precision. To achieve this, I designed a floral pattern with a timeless and natural aesthetic, one that reflected balance and serenity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Although my work usually focuses on print design and digital illustration, this project allowed me to explore a completely different medium: <strong>the fabric and wood of fans<\/strong>, combining painting technique and decorative sensibility to create a unique and elegant piece.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The challenge of hand-painted fans<\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Painting on fans is nothing like working on paper or canvas.\nThe fabric, stretched over slender sticks with its subtle imperfections and non-flat surface, demands a completely different kind of precision and approach.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/Abanico-pintado-a-mano-Detalle-Centro-Beatriz-Pascual-Studio-1024x768.jpg\" alt=\"\" class=\"wp-image-10136\" srcset=\"https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/Abanico-pintado-a-mano-Detalle-Centro-Beatriz-Pascual-Studio-1024x768.jpg 1024w, https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/Abanico-pintado-a-mano-Detalle-Centro-Beatriz-Pascual-Studio-300x225.jpg 300w, https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/Abanico-pintado-a-mano-Detalle-Centro-Beatriz-Pascual-Studio-768x576.jpg 768w, https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/Abanico-pintado-a-mano-Detalle-Centro-Beatriz-Pascual-Studio-16x12.jpg 16w, https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/Abanico-pintado-a-mano-Detalle-Centro-Beatriz-Pascual-Studio-600x450.jpg 600w, https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/Abanico-pintado-a-mano-Detalle-Centro-Beatriz-Pascual-Studio.jpg 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Detail of the central flowers, where golden, plum, coral and green tones can be appreciated.<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">For this commission, I selected <strong>high-quality materials<\/strong>: special soft-toned acrylic paints for fabric and wood from <a href=\"https:\/\/www.decoart.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">DecoArt Americana<\/a>, gold acrylic markers, detail brushes, and a special matte varnish that protects the illustration on the wood without altering the colors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The fans were crafted from polished pear wood with cotton fabric and were Spanish-made. Exquisite pieces, built to last a lifetime. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Each fan was entirely hand-painted, paying meticulous attention to the composition and harmony between the flowers, the white background of the fabric, and the natural movement of the sticks as the fan opens.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The design of handmade fans: elegance, freshness and balance<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/Abanico-pintado-a-mano-Detalle-2-Beatriz-Pascual-Studio-1024x768.jpg\" alt=\"Detail of one of the hand painted fans.\" class=\"wp-image-10133\" srcset=\"https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/Abanico-pintado-a-mano-Detalle-2-Beatriz-Pascual-Studio-1024x768.jpg 1024w, https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/Abanico-pintado-a-mano-Detalle-2-Beatriz-Pascual-Studio-300x225.jpg 300w, https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/Abanico-pintado-a-mano-Detalle-2-Beatriz-Pascual-Studio-768x576.jpg 768w, https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/Abanico-pintado-a-mano-Detalle-2-Beatriz-Pascual-Studio-16x12.jpg 16w, https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/Abanico-pintado-a-mano-Detalle-2-Beatriz-Pascual-Studio-600x450.jpg 600w, https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/Abanico-pintado-a-mano-Detalle-2-Beatriz-Pascual-Studio.jpg 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Detail of floral bouquets on personalized fans<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">The visual concept was based on a floral design with natural tones and a timeless air, ideal for an institutional gift.<br>I aimed for a result that conveyed <strong>balance, purity, and serenity<\/strong>, avoiding an overloaded composition to maintain that artisanal and sophisticated feel.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/Abanico-pintado-a-mano-Detalle-Beatriz-Pascual-Studio-1024x768.jpg\" alt=\"Detail of one of the hand-painted fans for CAOC TJ\" class=\"wp-image-10134\" srcset=\"https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/Abanico-pintado-a-mano-Detalle-Beatriz-Pascual-Studio-1024x768.jpg 1024w, https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/Abanico-pintado-a-mano-Detalle-Beatriz-Pascual-Studio-300x225.jpg 300w, https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/Abanico-pintado-a-mano-Detalle-Beatriz-Pascual-Studio-768x576.jpg 768w, https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/Abanico-pintado-a-mano-Detalle-Beatriz-Pascual-Studio-16x12.jpg 16w, https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/Abanico-pintado-a-mano-Detalle-Beatriz-Pascual-Studio-600x450.jpg 600w, https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/Abanico-pintado-a-mano-Detalle-Beatriz-Pascual-Studio.jpg 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Lower left detail with floral bouquet on personalized fan<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">The result was <strong>ten unique fans<\/strong>, each one slightly distinct\u2014a characteristic that highlights the value of handmade creation\u2014yet all cohesive within the same palette and illustrative style.<br>The final series was <strong>coherent, elegant, cheerful, and fresh<\/strong>, ideal for cooling down on warm spring or summer days.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every detail of the project was designed to communicate quality and respect for art. Therefore, the presentation packaging was a crucial choice. The fans were delivered in recycled natural cotton bags -reflecting a modern conscience- and individual bags in a vibrant fuchsia color -bringing a touch of joy and distinction-, accompanied by a personalized card. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thus, from the first contact, the gift conveyed the same elegance and care as the illustrations themselves.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/abanicos-pintados-a-mano_cover-1024x1024.jpg\" alt=\"Custom hand painted fans | Beatriz Pascual Studio\" class=\"wp-image-10131\" srcset=\"https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/abanicos-pintados-a-mano_cover-1024x1024.jpg 1024w, https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/abanicos-pintados-a-mano_cover-300x300.jpg 300w, https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/abanicos-pintados-a-mano_cover-150x150.jpg 150w, https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/abanicos-pintados-a-mano_cover-768x768.jpg 768w, https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/abanicos-pintados-a-mano_cover-12x12.jpg 12w, https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/abanicos-pintados-a-mano_cover-32x32.jpg 32w, https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/abanicos-pintados-a-mano_cover-600x600.jpg 600w, https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/abanicos-pintados-a-mano_cover-100x100.jpg 100w, https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/abanicos-pintados-a-mano_cover.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">View of the completely open fan showing the floral composition.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1078\" height=\"1200\" data-id=\"10137\" src=\"https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/Abanico-pintado-a-mano-3-Beatriz-Pascual-Studio.jpg\" alt=\"Finished hand painted fans\" class=\"wp-image-10137\" srcset=\"https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/Abanico-pintado-a-mano-3-Beatriz-Pascual-Studio.jpg 1078w, https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/Abanico-pintado-a-mano-3-Beatriz-Pascual-Studio-270x300.jpg 270w, https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/Abanico-pintado-a-mano-3-Beatriz-Pascual-Studio-920x1024.jpg 920w, https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/Abanico-pintado-a-mano-3-Beatriz-Pascual-Studio-768x855.jpg 768w, https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/Abanico-pintado-a-mano-3-Beatriz-Pascual-Studio-11x12.jpg 11w, https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/Abanico-pintado-a-mano-3-Beatriz-Pascual-Studio-600x668.jpg 600w\" sizes=\"(max-width: 1078px) 100vw, 1078px\" \/><figcaption class=\"wp-element-caption\">Finished fans showing the harmony of colors.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"1310\" data-id=\"10143\" src=\"https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/packaging-abanicos-pintados-a-mano.webp\" alt=\"packaging for hand painted fans\" class=\"wp-image-10143\" srcset=\"https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/packaging-abanicos-pintados-a-mano.webp 1100w, https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/packaging-abanicos-pintados-a-mano-252x300.webp 252w, https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/packaging-abanicos-pintados-a-mano-860x1024.webp 860w, https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/packaging-abanicos-pintados-a-mano-768x915.webp 768w, https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/packaging-abanicos-pintados-a-mano-10x12.webp 10w, https:\/\/www.beatrizpascual.com\/wp-content\/uploads\/2025\/10\/packaging-abanicos-pintados-a-mano-600x715.webp 600w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><figcaption class=\"wp-element-caption\">Packaging for handmade fans<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Final reflection<\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">This project reminded me why I'm so passionate about applied illustration: because it turns the ordinary into something special.<br>A fan can be a functional object, but when it's touched by the stroke of a story, it transforms into a piece that conveys identity, care, and beauty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">I love collaborating with entities and brands that are looking for <strong>personalized corporate gifts<\/strong>, featuring an artisanal aesthetic and an artistic touch that speaks to their essence. <strong>Shall we discuss your next success story? \u2705<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">If you need to create this kind of <strong>corporate gift<\/strong> for your company or event, you can <a href=\"https:\/\/www.beatrizpascual.com\/contacto\/\" target=\"_self\">get in touch with me here<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Transforming Corporate Gifting into Art: The Hand-Painted Fan Commission for the Spanish Defense General Staff. \u2705 Discover the Case Study.<\/p>","protected":false},"author":1,"featured_media":10131,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[128,127,116,125],"class_list":["post-10129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ilustracion","tag-inspiracion-artistica","tag-proceso-creativo","tag-superficies-estampadas","tag-tecnicas-de-ilustracion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Abanicos pintados a mano: regalo institucional para el Estado Mayor de la Defensa (CAOC TJ) - Beatriz Pascual Studio<\/title>\n<meta name=\"description\" content=\"Encargo de abanicos pintados a mano como regalo institucional para el Estado Mayor de la Defensa. \u2705 Ver caso de \u00e9xito.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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