Illustration services

Illustrations for brands, products, editorial projects and events.

I work both the illustration vector as traditional to give character to brands and projects: branding, editorial, packaging and events. I can start from your visual line or help you define your own style for your campaign, product or publication. I take care of the whole process -from the sketch and the style directionto final artwork ready for printing or digital use-with delivery of optimized formats and clear licenses for use.

Welcome to my studio

I am Beatriz Pascual, professional illustrator in Madrid.

I work in editorial illustration, branding, and packaging as well as in custom projects for events (weddings, communions, baptisms, parties, etc.), patterns, or children’s illustration.

I combine vector and traditional techniques to create pieces with their own identity that transmit the character of each brand or project. In this way, each assignment receives a personalized treatment, from the first sketch to the final delivery, so that you have unique and ready-to-use illustrations.

My goal is for each project to reflect the client’s personality and values, making their visual communication stand out and connect with their audience.

Illustration that connects and differentiates

From editorial covers to brand identities and packaging, the right illustration makes your project instantly recognizable.

I propose a visual language coherent with your tone and objectives, with deliverables ready for print or digital use.

ILLUSTRATION SERVICES

What kind of illustration can I do?

Vector & Traditional Illustration

Vector or traditional illustrations, with digital or analog formats (watercolor, gouache, ink).

Adaptive illustration

Vectorization of antique or redrawn illustrations.

Editorial illustration

Covers for books, illustrated albums, or cultural projects.

Illustration for companies

Illustration for corporate and institutional gifts.

Custom graphics for branding, communication or campaigns.

ILLUSTRATION SERVICES

How does it work?

BRIEF & OBJECTIVES

We define the purpose, audience and media. We agree on style, deadlines and licenses for use.

2. Budget

With this information, I prepare a custom quote, detailing timelines, deliverables, and licenses.

Moodboard and style direction

Visual references to align expectations (color, stroke, composition).

Sketches

I present composition and approach options; we then choose the final direction.

Development

Clean illustration. 1-2 rounds of adjustments included according to scope.

Final art and preparation

Cleanup, final color, output types (CMYK/RGB, sizes).

DELIVERY

Files in PDF/EPS/SVG/AI (as appropriate) and PNG/JPG optimized, with clear licenses for commercial or personal use.

Illustration portfolio

Work completed as an illustrator

Here are some of the projects I have completed as a freelance illustrator for brands, companies, institutions, products, and events.

Editorial illustration works | Beatriz Pascual Studio

illustration-religiosa-virgen-de-la-soledad-colmenar-de-oreja-beatriz-pascual-studio

Religious Illustration Christ of Colmenar de Oreja | Beatriz Pascual Studio

event illustration | wedding invitation | Beatriz Pascual Studio

Vectorization of an old coat of arms of the Donders Foundation in the Netherlands | Illustration | Beatriz Pascual Studio

Editorial illustration of the book of poems No te vayas sin irte de mi by Fiana Marín Benítez | Beatriz Pascual Studio

Watercolor illustration of flower. Pink peony. Motif for wedding illustrations | Beatriz Pascual Studio

Custom hand painted fans | Beatriz Pascual Studio

Frequently asked questions when contracting my illustration services

Before commissioning an illustration, it’s normal to have questions. Here I answer the most common ones from my clients:

How do I work as an illustrator?

My process is clear and organized: we start with an initial briefing (by email or videoconference), I prepare a custom quote, and once approved, we move on to the creative phase. I present preliminary sketches, develop the final illustration, and deliver the files ready for print or digital use, along with the agreed usage licenses.

What illustration services do I offer?

I work in illustration across different areas:

Editorial → book covers, stories, and publications.
Editorial → covers of books, stories and publications.
Events → wedding, birth, and celebration invitations.
Children’s → illustrations for stories or decoration.
Special themes → commissions for personal or institutional projects.

All can be done in vector style (ideal for visual identity) or digitized traditional (more artistic and organic).

What is the cost of an illustration?

There is no single rate: the price depends on factors such as the number of pieces, style, complexity, deadlines and license of use (editorial, commercial, personal, etc.). I always prepare a detailed and non-binding estimateadapted to each project.

What use can I make of the commissioned artwork?

Illustrations include licenses as agreed in the quotation:

Usage editorial (books, magazines).
Usage commercial (branding, packaging, advertising).
Usage staff (events, decoration, unique orders).
This way you have full legal and creative security on how you can use the work.

What do I need to know in order to give you a quote?

To give you a tight budget I need:

The type of project (e.g. cover, branding, wedding, religious commission).
The style you prefer (vector, traditional, children's, decorative).
Desired delivery time.
Intended uses of illustration (editorial, personal, commercial).

With this information I can transparently calculate time, cost and licenses.

Do you have any other questions? Write me and I will be happy to advise you.

Reasons to choose me as your illustrator

What I offer to your projects

COMPETITIVE PRICE

I offer rates adapted to each project, thinking in small brands and entrepreneurs.

Customized Quotation

Each order receives a budget adjusted to its needs and characteristics.

Adaptable style

I select techniques and styles according to the identity and objectives of each project.

Close relationship

I seek to generate trust and continuity, accompanying my clients in future assignments.

Ongoing advice

During the whole process, I solve doubts and accompany the growth of your project.

Get in touch

I can help you!

If you are looking for an illustration service for events (weddings, communions, baptisms, parties, etc), for editorial, branding, or patterns, you can contact me through the following channels

Email WhatsApp Videocall Form Social Networks

Client testimonials

These are some of the recommendations from clients I have worked with as an illustrator.

Beatriz illustrated the covers of my poetry books. She managed to bring poetry into her art, visually capturing what I expressed in words. The two illustrations are feminine, delicate, sensitive, and profound, perfectly conveying the meaning of my books. Working with her is effortless, as she listens, interprets, connects, and empathizes to the point of evoking emotion. I will always choose her, because she pours her soul into every stroke, making her illustrations authentic and full of life.

Beatriz captured the natural and artisanal essence of my soap brand with extraordinary sensitivity. Her logo design is not only visually striking, but it also perfectly communicates Elenatura’s values of purity and authenticity. The process was collaborative and professional from the very beginning, and I will certainly work with her again on future projects.

Beatriz designed a logo that perfectly conveys the professionalism and gravitas required by the legal and business sector. The process was efficient, and the result was flawless.

Beatriz’s bookmarks were the perfect touch for our guests. They captured the essence of our rural house with extraordinary sensitivity. I will definitely work with her again on future projects.